Industry Highlights – 1 in 5 Online Shoppers Buy Fake, British Fahsion Awards, Mannequins Spy on Shoppers to Boost Sales, Cacharel’s Overhaul, Chinese E-Commerce Still Faces Challenges

Posted on November 21, 2012

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One In Five Online Shoppers Buy Fake Goods

“One in five online shoppers hunting for a bargain are tricked into buying counterfeit goods, according to a new consumer report conducted by MarkMonitor. The study revealed that 20 per cent of people based in Europe and the US browsing for discounted designer products on the internet mistakenly end up purchasing from fraudulent websites.” (Vogue UK)

British Fashion Awards 2012: Manolo Blahnik to receive Outstanding Achievement Award

“With a career spanning almost 40 years, shoe designer Manolo Blahnik’s colourful contribution to fashion will be recognised at the forthcoming British Fashion Awards.” (Telegraph)

Bionic Mannequins Spy on Shoppers to Boost Luxury Sales

“Store mannequins are meant to catch your eye. Soon you may catch theirs. Benetton Group SpA is among fashion brands deploying mannequins equipped with technology used to identify criminals at airports to watch over shoppers in their stores.” (Bloomberg)

Cacharel Receives “Repositioning” Overhaul

“Former Céline and Bonpoint employee Richard Alibert has been named Cacharel’s new CEO, as part of a “repositioning” of the brand – which includes a new name and more accessible price points.” (Vogue UK)

China’s Rising E-Commerce Tide Not Lifting All Boats

“China’s young e-commerce market may be booming — shoppers spent an estimated 19 billion yuan on Alibaba’s online platforms on November 11th alone — but owing to low profit margins, cut-throat competition and regular price wars, times remain tough for major domestic e-tailers.” (Jing Daily)

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