Industry Highlights – Demand for “Made in Britain”, The Art of Bespoke, Asos’ Global Christmas Campaign, Shopping Social Network, Ralph Lauren Sales Rise

Posted on November 2, 2012


Demand rises for ‘Made in Britain’ fashion

“British clothing retailers are bringing production home as overseas costs rise and they seek to tap into demand for UK-made products. One example is Fat Face, a fashion retailer, which is in its third season of its “British Heritage” coat and jacket range, designed and made in collaboration with Cro’Jack, a UK clothing brand.” (FT)

“From our phones to our fingernails, we’re a nation obsessed with customisation. We want everything and we want to make it our own. The cynical might say it’s simply a reaction to the ubiquity of, well, pretty much anything these days. Others may suggest that it’s simply nice to be in possession of something that entirely reflects you and your tastes.” (Independent)

Asos launches global interactive Christmas campaign

“Online fashion retailer Asos has launched its Christmas advertising campaign, which includes a cross-platform multi-media approach, and features a series of three 90-second “shoppable films”. Starring British singer-songwriter  Ellie Goulding, model Charlotte Free and American rapper Azealia Banks, the campaign, entitled ‘Best Night Ever’, showcases each of the stars personal style across images, video, and editorial content, which will all be promoted heavily through the retailer’s social media channels.” (Fashion United)

The Shopping Social Network

“Connection is the new name of the fashion e-commerce game. But do we really want the entire World Wide Web tuning in when we’re just browsing for new winter boots?” (WSJ)

Ralph Lauren exceeds Q2 hopes

“Ralph Lauren Corporation reported better-than-expected second quarter results for fiscal 2013. Consolidated comparable store sales increased 5 percent in constant currency in the second quarter.” (Fashion United)

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